Many businesses struggle with increasing online sales, but it is necessary for a business to thrive virtually in today’s internet-obsessed world. Every small and large shop seems to have an online presence which only furthers competition. While it is difficult to survive as a business online, it can be done with some helpful tips. There are a handful of tips that will help your shop increase sales if promptly implemented. These tips can be helpful for both service and product-based businesses and are a surefire way to increase online sales today.
Use Ad Extensions
Currently, there are almost a dozen ad extensions types but choosing the right one for your business is a hard feat. You will likely have to try out all of them to see what best fits with your campaigns. Some businesses will use multiple forms of ad extensions depending on their campaign, and following this approach can be helpful for you and your business. Ad extensions are built to increase the click-through rate, which often leads to higher conversion rates.
One of the most popular and successful ad extensions is site link extension. Using Google Adwords, you can attach additional links to your advertisement. This helps consumers who are searching for a specific subsection of your business find what they need. Clicks through site link extensions can also be measured and analyzed for the best business practices. It is also a great way to try out short-term promotions and seasonal campaigns. Be sure to optimize the site links for mobile users as well. Many consumers shop exclusively on their phones.
Offer Money Back Guarantee on Your Products
Consumers often live in fear of a risky buy due to the overwhelming amount of options they now have available. To make your product more appealing, consider offering a money-back guarantee on your product. This helps deter consumers who are afraid of loss and can even encourage some consumers to purchase with confidence. Buyer’s remorse is a scary thing for stores, so give your consumers the peace of mind of choosing your product. Removing the risk from the decision to purchase will help increase consumer sales.
Take Great Care to Deliver Your Packages
In 2021, consumers now have higher standards than ever before when it comes to their brands, ranging from the ethical intention of a brand to the environmentally-friendly packaging of a brand. Ensuring that items are packaged with eco-friendly material and that they are well received should be at the height for product-based businesses. If you are shipping heat-sensitive items, be sure to include a temperature indicator for the consumer. This will show that your product is still safe for usage.
Fulfilling your orders is just as important as getting them. Ensuring that consumers are happy with their orders in terms of tracking, condition, and presentation is essential for building a long-lasting presence in the business world. Good quality products that are properly delivered will have a higher retention rate than any ad you can run on Facebook.
Make Checkout Easy
The world is becoming more and more convenient, which is why so many businesses have failed. Consumers enjoy little resistance in their purchasing process; it allows them to not doublethink or doubt themselves. Trillion of dollars of merchandise are never checked out because certain brands lack the drive to push for purchase. User experience is imperative for business success, and reducing the challenges in the checkout is the best way to increase the conversion rate. Think of how you can now purchase on Amazon within three to four clicks. Amazon was intentionally designed to drive sales by reducing purchase friction and appealing to the user experience. Apple Pay allows you to make online purchases without the hassle of pulling out your debit card. So ensure that your site is easy to navigate and there are minimal steps before checkout. Do not time consumers out or add additional information.
Allow Multiple Payment Options (Including Afterpay, Klarna, etc.).
Your online business will take credit cards, but so does every other online business. Ensuring that your business takes multiple forms of payment causes consumers to be more motivated to purchase. Perhaps they love Apple Pay for the ease; ensure you allow them to pay with Apple Pay. Maybe Paypal is a one-click checkout on their browser; let them pay with Paypal.
Consumers have so many options to pay, and you want to include all of them. All money is good money, regardless of whether it stems from Paypal or American Express. It is difficult to optimize your site for multiple forms of payments, but it is also difficult to have a failed business. Be sure to include programs such as Afterpay and Klarna, as it helps soften the blow of a large purchase for consumers. Not everyone wants to spend $100 on shoes, but four payments of $25 sound easier. You can still receive the same amount of compensation but with added consumers who found the $25 payment easier to swallow.
