The UK is least likely to report hiring as its biggest challenge; the country has high staff retention levels compared to other European countries reveals Lightspeed’s new Global State of Hospitality Report
43% of UK businesses report they are operating with fewer staff than needed, an issue that 48% globally are using technology to offset
Yet the country is least likely to reduce opening hours due to staff shortages
The biggest challenge for UK businesses is rising food/ supply costs. A majority (69%) have raised their menu prices in 2022.
Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD), the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, has today unveiled its Global State of Hospitality Industry Report for 2022 – a representative body of research surveying the opinions of hospitality leaders across the United Kingdom, Australia, Canada, France, Germany, the Netherlands and the United States.
While the report explores challenges and trends and the importance of technology throughout the global hospitality industry, it has also revealed that, contrary to popular belief, staffing issues in the UK hospitality sector are not as stark as widely reported.
A combination of factors including Brexit, Covid, and the country’s cost-of-living crisis, have shouldered the blame for staffing issues – from hiring to retention – in the UK hospitality sector.
Yet while all economies are suffering to some extent, staffing in the UK is in better shape than many had anticipated.
Retention
UK restaurants have considerably less of an issue with staff retention than the USA or Australia. Just 34% of UK businesses report they have ‘struggled to retain staff’, compared with 50% in the US, and 42% in Australia.
The picture is much the same in Europe, where the UK is marginally ahead of its EU neighbours, Germany and The Netherlands, with only France reporting higher staff retention figures.
Of the basket of countries analysed by Lightspeed, UK hospitality businesses reported the second highest ability to maintain staffing levels (30%) behind only Germany (31%). The USA had the most issues with maintaining staff levels (18%).
Country
Struggled to retain staff
Country
Mostly maintained their staff
USA
50%
Germany
31%
Australia
42%
UK
30%
Canada
39%
Australia
29%
Netherlands
36%
Netherlands
28%
Germany
36%
France
27%
UK
34%
Canada
24%
France
32%
USA
18%
Operations
The biggest staffing issue for UK hospitality firms was in regards to staffing numbers, with 43% reporting they are operating with fewer staff than needed – exactly average among all countries surveyed. In Germany, 54% of businesses don’t have enough staff, while the figure in the Netherlands is 33%.
How countries have replied to staffing shortages – and the outcome of measures implemented – is noteworthy. German hospitality businesses have the highest staff shortages but were also the least likely to have increased wages to improve hiring and retention. Indeed, German businesses were the most likely to have reduced their opening hours in response to staffing shortages.
UK hospitality firms’ likelihood to have increased wages is comparable to every nation except the USA and the Netherlands. However, UK businesses were most unlikely – by considerable margin – to have reduced hours in response to staffing shortages.
Country
Increased wages/benefits
to attract/retain staff
Country
Open fewer hours because
of staffing challenges
USA
32%
Germany
21%
Netherlands
31%
Netherlands
19%
Canada
24%
Canada
15%
Australia
23%
France
14%
UK
23%
Australia
13%
France
23%
USA
13%
Germany
22%
UK
6%
This finding is not to say that UK firms are not reducing their opening hours. A recent report from the UK’s Office for National Statistics (ONS) found that hospitality businesses were more likely than any other industry to say they plan to cut trading by at least two days per week in November 2022 – but as a response to spiralling energy costs, rather than staffing issues. Indeed, 39% of UK hospitality firms are anticipating changes in operating hours next year.
Lightspeed research also revealed that technology has become one of the primary ways in which businesses are combatting staffing issues. In fact, almost half (48%) of hospitality merchants globally are choosing to expand or start their online ordering business to offset their current staff shortages. More generally, 57% of UK restaurateurs agreed that the technology adoption was critical to the survival of their business over the last 2 years.
Biggest challenge
Of all the countries analysed, the UK was the country least likely to report ‘hiring staff’ as its biggest challenge. Of much more concern to UK businesses was rising food/ supply costs, which the country is suffering from more than any other in the report.
Country
Biggest challenge: Hiring staff
Country
Rising food/supply costs
Netherlands
29%
UK
47%
Germany
29%
France
41%
Canada
25%
Germany
41%
Australia
24%
Australia
35%
USA
23%
Canada
33%
France
21%
Netherlands
31%
UK
18%
USA
30%
Among UK businesses, 71% say their menu pricing has become more difficult to manage, while 62% have changed their menu offering to improve margins, and 45% report using lower-cost ingredients to improve their finances. A majority (69%) have raised their menu prices in 2022.
With new technology allowing these processes to be digitalised, restaurateurs have adapted accordingly, and 40% of businesses are now using technology to automate more tasks (e.g., smart inventory management, accounting, contactless ordering etc.).
Just 12% of UK firms say business is ‘booming’, while 14% say they were doing better before COVID-19 hit. 32% identified their current position as ‘okay’. The good news is that 38% are growing – and bouncing back.
This trend may be short-lived for local restaurants, with over half UK consumers surveyed (53%) claiming that they cannot support businesses within their community due to inflation.
Staff at UK restaurants may also feel the inflation-linked pinch to their gratuity. A majority of British consumers (51%) say they will not be able to give higher tips this year. This figure is about average but unfavourable compared to US and German consumers (31% and 34%). However, it is a considerably smaller proportion of consumers than the French (63%).
Peter Dougherty, GM of Hospitality at Lightspeed, said:
“There can be no doubt that the UK’s world-renowned hospitality sector has suffered due to a number of factors beyond its control. However, it is in no worse of a position – arguably much better – than other countries.”
“This news offers little in the way of solace to the sector; the data does, after all, show fairly high levels of staffing struggles. But it is interesting nonetheless that even accounting for a factor unique to the country – Brexit – these struggles are comparable to other countries.
“It is clear that while staffing is comparable to other major economies, rising costs in the UK are far more acute, and efficiencies will need to be made. Lightspeed will therefore continue to provide innovative, omnichannel solutions that will help our merchants streamline their operations and provide even greater experiences for their customers”
According to Tim Dennis, General Manager at the White Building (Silo and Crate Brewery) staffing the right team that contributes to a team culture is a challenge: “If I’m working in hospitality, I’d rather have people who actually come and train and care about the business rather than paying for temps.
I like to have people who come in and feel they’re part of the team and reap the rewards of being part of the team: the camaraderie, the discounts they get, the fun they have here and the colleagues they work with”.
To learn more, click here. Read the full Lightspeed Global Hospitality Industry Report here.
