How to Write a Press Release that Stands Out

As a business owner or marketer, you know how important it is to get your message in front of the right people. One of the most effective ways to do this is through a press release. A well-written press release can help you get coverage in the media and reach a wider audience. In this article, we’ll show you how to write a press release that stands out and gets noticed.

What is a Press Release?

A press release is a document that is sent to journalists and media outlets to announce news or events related to your business. Press releases are often used to promote product launches, new hires, awards, or other newsworthy events. The goal of a press release is to generate media coverage and increase brand visibility.

Why Write a Press Release?

Press releases are an effective way to get your message out to a wider audience. By sending a press release to journalists and media outlets, you can potentially get coverage in newspapers, magazines, blogs, and other media channels. This can help you reach new customers and increase brand awareness.

How to Write a Press Release

To write a press release that stands out, you need to follow a few key guidelines. Here’s a step-by-step guide to writing a press release that will get noticed:

1. Start with a Strong Headline

The headline is the first thing that journalists will see, so it’s important to make it attention-grabbing. Your headline should be short and to the point, and it should clearly communicate the news or event you’re announcing.

2. Write a Compelling Introduction

The first paragraph of your press release should provide a brief overview of the news or event you’re announcing. It should answer the questions: who, what, where, when, why, and how. The introduction should be written in a clear and concise manner, and it should make the reader want to keep reading.

3. Include Quotes from Key Stakeholders

Including quotes from key stakeholders such as the CEO, product manager, or customer can add credibility and interest to your press release. Quotes should be relevant to the news or event you’re announcing, and they should be written in a conversational tone.

4. Provide Additional Details in the Body

The body of your press release should provide additional details about the news or event you’re announcing. This could include product features, customer testimonials, or background information. Use bullet points and subheadings to make the content easy to read and digest.

5. Close with a Strong Call-to-Action

The closing paragraph of your press release should provide a call-to-action. This could be an invitation to attend an event, a request for an interview, or a link to your website. The call-to-action should be clear and compelling, and it should motivate the reader to take action.

Tips for Writing a Great Press Release

Here are some additional tips to keep in mind when writing your press release:

Keep it concise: Your press release should be no longer than one page, and ideally between 400-500 words.

Use language that is easy to understand: Avoid using jargon or technical terms that may be confusing to the average reader. Your press release should be written in a language that is easy to understand by anyone who reads it.
Focus on the benefits: Instead of just listing features, focus on the benefits that your news or event will bring to your target audience. This will help to make your press release more compelling and interesting.
Use an active voice: Writing in an active voice can make your press release more engaging and easier to read. Use verbs that show action and avoid using passive language.
Include multimedia: Adding images or videos to your press release can make it more visually appealing and interesting. Consider including a high-quality image or video that is relevant to your news or event.

With these tips in mind, you can write a press release that stands out and gets noticed by journalists and media outlets.

Conclusion

Writing a press release that stands out takes time and effort, but the rewards can be significant. By following the guidelines we’ve provided, you can create a press release that grabs the attention of journalists and media outlets and helps you reach a wider audience. Remember to focus on the benefits of your news or event, use language that is easy to understand, and include multimedia to make your press release more engaging. With these tips, you’ll be on your way to writing a press release that outranks your competitors and gets your message in front of the right people.