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Upstream Outlines Benefits of Transitioning to an Omnichannel Approach to Meet Consumer Demands at MEF Connects

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December 6, 2023
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On November 28th, Upstream CMO, Chrysa Karamanidi, and Head of Product & Growth, Katerina Matthaiou, spoke at the Mobile Ecosystem Forum’s MEF Connects Omnichannel event in London. The two highlighted the importance of deploying omnichannel marketing strategies and how martech can help accelerate their adoption. Consumers today seek consistent and unified experiences with brands…

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