Josiah Grauso, a Certified Senior Advisor (CSA), has nearly two decades of experience in the financial services industry.
Serving as Vice President and Senior Investment Advisor at ASC Financial Group, he focuses on retirement planning, Social Security strategies, and income diversification. Josiah is committed to helping individuals and families achieve financial stability through tailored solutions that minimize risk and ensure sustainable income.
After earning an Associate of Applied Science (AAS) in Business Management from Northampton Community College, Josiah began his career at PNC Bank. In 2007, he joined ASC Financial Group, where he has built a reputation for expertise and dedication. His certifications include the Series 65 Investment License, Certified Senior Advisor designation, and National Social Security Advisor certification.
Josiah Grauso is passionate about financial education and regularly conducts workshops and seminars to provide clients with the tools they need to make informed financial decisions. Outside of his professional work, he is actively involved in his community, volunteering at Stroudsburg Wesleyan Church’s Cold Weather Shelter during winter months.
Living in Bartonsville, Pennsylvania, Josiah values time with his wife, Sarah, and their four children. He enjoys snorkeling, skiing, and other outdoor activities. Guided by principles of integrity and clarity, Josiah’s career reflects his dedication to building meaningful relationships and helping others achieve financial confidence.
What inspired you to pursue a career in financial services?
My inspiration came from my father, who transitioned from being an insurance salesman to founding ASC Financial Group. Growing up, I watched him help families navigate complex financial decisions and build secure futures. It was eye-opening to see the impact his work had on people’s lives. After witnessing the 2008 financial crash, I knew I wanted to play a role in helping individuals protect their savings and achieve peace of mind, even during uncertain times. This career felt like the perfect combination of making a living and making a difference.
How has your role at ASC Financial Group evolved over the years?
Since joining ASC Financial Group in 2007 as a young advisor eager to learn, my role has evolved significantly over the years. Starting with a focus on developing my skills and building client relationships, I gradually moved into leadership positions and now serve as Vice President and Senior Investment Advisor. In this role, I manage client portfolios, mentor newer advisors, and play an integral part in shaping the firm’s strategic vision. Along the way, I’ve expanded my reach by becoming a featured expert on the television show Wealth After Work, which airs on five stations, and by leading workshops and educational classes on financial planning. These opportunities have allowed me to maintain a client-first philosophy, guide individuals toward financial success, and contribute meaningfully to the growth and mission of the firm.
What is the most rewarding part of your job?
The most rewarding part is seeing the relief and confidence on clients’ faces when they realize they’re on the right path financially. It’s about more than just numbers; it’s about helping people feel secure and capable of enjoying their retirement. Hosting workshops and seeing attendees leave with a clear understanding of their financial options is incredibly fulfilling.
How do you balance the needs of your clients with your personal life?
Balance is a constant effort. I prioritize my time by setting boundaries and ensuring I’m fully present in whatever I’m doing, whether it’s a client meeting or a family dinner. My faith plays a big role in keeping me centered. I also involve my family in community service, like volunteering at our church’s Cold Weather Shelter, which creates a sense of shared purpose.
What financial advice do you believe is often overlooked or undervalued?
One piece of advice I find undervalued is the importance of planning early. Many people think they’ll figure out retirement planning later, but the earlier you start, the more options you’ll have. Compounding interest is a powerful tool, but it requires time to work its magic. Starting small, even with modest contributions, can make a huge difference over the long term.
How do you stay informed about changes in the financial industry?
I make it a point to attend industry conferences, read professional journals, and stay connected with colleagues. I also dedicate time each week to continuing education and certifications to stay ahead of regulatory changes and emerging trends. The financial landscape evolves quickly, and staying informed is essential to providing the best possible advice.
What’s the most significant challenge you’ve faced in your career?
Navigating the 2008 financial crisis was a defining moment for me. I saw firsthand how families’ retirement dreams were shattered. It forced me to rethink risk management and develop strategies that prioritize safety and sustainability. That experience shaped my approach to financial advising and deepened my commitment to creating plans that withstand economic uncertainties.
How do you approach mentoring others in your field?
I focus on leading by example. I encourage new advisors to listen more than they speak and to approach every client interaction with empathy and patience. Financial planning isn’t about selling a product; it’s about understanding someone’s life goals and helping them get there. I also emphasize the importance of continuous learning because our industry never stands still.
What role does community service play in your life?
Community service is a cornerstone of who I am. My involvement with Stroudsburg Wesleyan Church’s Cold Weather Shelter is one way I give back. Volunteering reminds me that success isn’t just about professional achievements but also about making a tangible difference in the lives of others. It’s a humbling experience that keeps me grounded and focused on what really matters.
What legacy do you hope to leave behind in your professional and personal life?
Professionally, I hope to be remembered as someone who always put the client first and made financial planning accessible and clear. Personally, I want my children to see the value of integrity, hard work, and faith in everything they do. I hope they carry forward the lessons of service and community that have guided my own journey. At the end of the day, the legacy I care about most is helping others live better, more secure lives.
Read more:
Interview with Josiah Grauso: Balancing Leadership, Family, and Financial Stewardship
