Favbet Tech originated in the iGaming sector, but today the company has significantly expanded the scope of its activities. It is now a full-fledged R&D hub based in Ukraine, specializing in big data, personalization, artificial intelligence, and cybersecurity.
The company is part of the FAVBET group, founded by Ukrainian entrepreneur Andrii Matiukha. In this article, he explains how Favbet Tech develops technologies for modern high-load platforms.
Infrastructure that withstands the load
Favbet Tech platforms process millions of operations daily, so system stability is a key priority. In the context of changing markets and regulatory requirements, the company has developed an architecture capable of adapting to any scenario.
“We operate under constant traffic, so the technologies must guarantee uninterrupted system performance,” explains Andrii Matiukha.
The architecture is built on an event-driven approach: every user action is instantly recorded and processed, allowing the platform to update content in real time, predict user behavior, and provide personalized recommendations.
AI for personalization and analytics
According to Andrii Matiukha, artificial intelligence at Favbet Tech is not a trend but a tool deeply integrated into business processes. Its algorithms analyze user behavior, activity, preferences, and interaction history to display the most relevant content.
At the same time, AI is also used on the backend — to forecast user lifetime value (LTV), detect churn risk, and analyze campaign performance.
“AI doesn’t replace people, but it enables more accurate decision-making and faster work,” emphasizes Matiukha. Data quality is of great importance: the structure of data determines the effectiveness of all models.
Andrii Matiukha: “Our priorities are personalization, security, gamification”
Favbet Tech systematically invests in technologies that will define the future user experience. According to Andrii Matiukha, the company is focused on four main areas:
Personalization. Every user has a unique experience. The platform adapts to their actions, preferences, and history: interface, offers, messages, sending time — everything is personalized.
Gamification. Game elements are embedded in the platform not only for entertainment but also to maintain engagement. Missions, rewards, progress bars, internal currency stimulate repeat interactions.
Cybersecurity. Security is part of the user experience. Favbet Tech implements protection at every level — from authorization to transactions. AI models detect anomalies, automate checks, and protect data.
Artificial intelligence. AI unites all areas, ensuring flexible integration of new solutions. The platform learns to anticipate user needs before they are even expressed.
Supporting the community and AI development in Ukraine
Favbet Tech actively shares its experience with the tech community, works with open-source code, participates in events, and supports educational initiatives.
In 2025, the company became a co-founder of the AI committee in the “IT Ukraine” Association. Favbet Tech is involved in developing ethical standards, provides expertise on AI implementation in various sectors, and promotes the idea of responsible technology use.
Andrii Matiukha emphasizes: “Technology development is our responsibility. We don’t just create products — we build the ecosystem of the digital future.”
AI in development: tools for engineers
One of the company’s internal projects is the AI Code Assistant. This tool for developers operates within a secure environment without connection to external LLM services. It helps analyze architecture, detect logical errors, and accelerate code reviews.
This approach is part of a broader strategy to intellectualize internal processes. At Favbet Tech, AI is applied not only on the frontend but also in team operations, performance analysis, and cost optimization.
According to Matiukha, the company chooses a balanced tactic: not to rush into implementing hybrid or generative models in critical processes to avoid jeopardizing stability and security.
Andrii Matiukha and Favbet Tech: from iGaming — into the future
Despite the technological transformation, iGaming remains an important part of the Favbet Tech ecosystem. However, the company is actively developing areas that can scale into adjacent industries — from fintech to education.
According to Andrii Matiukha, Favbet Tech for him is not just a successful tech company. It is an example of how Ukrainian engineers create world-class products capable of shaping the future of digital services.
