How to Make your Business Stand Out to New Talent

In today’s competitive job market, attracting top-tier talent isn’t just about offering a good salary, it’s about standing out.

With more candidates prioritising work-life balance, career progression, and company culture, businesses need to rethink how they present themselves to potential hires.

Whether you’re a growing SME or an established corporation, making your organisation appeal to skilled professionals means building a brand that goes beyond job specs. If you want to compete for the best talent, especially in competitive sectors like finance, it’s time to rethink your approach.

Showcase Your Employer Brand with Modern Employer Value Propositions

Salary still matters, especially in the world of finance, where 82% of firms have increased pay year-on-year, but it’s no longer enough. To stand out, your employer value proposition (EVP) should reflect what candidates now prioritise: flexibility, wellbeing, and growth. Showcasing hybrid policies, wellness support, and clear development paths can set your business apart. A specialist finance recruitment agency can help you refine and promote your EVP to ensure it resonates with the talent you want to attract.

Emphasise Cutting‑Edge Technology and Skills in Finance Roles

Embracing emerging trends and technological advancements is key for attracting tech-savvy professionals. Tools like Power BI, AI, and advanced analytics are reshaping finance roles, pushing experts to focus on strategic, data-driven insights as automation handles routine tasks.

Investing in the latest technology and ongoing training signals that your organisation is innovative and committed to growth. Top candidates seek employers offering opportunities to develop cutting-edge skills and work with modern tools. Continuous upskilling keeps employees competitive and valued, making your business a magnet for ambitious, forward-thinking talent.

Leverage Strategic Roles and Career Development Pathways

Strategic positions like finance business partners, commercial finance advisors, and sustainability finance specialists are rapidly becoming some of the most sought-after roles in finance. These key roles extend beyond traditional number-crunching to actively shape business decisions and drive long-term growth.

For organisations looking to recruit top talent, clearly defining these roles and providing transparent career development pathways is essential. Offering a well-structured progression plan not only attracts ambitious candidates but also shows your commitment to nurturing their professional growth.

Tweak Recruitment Processes for Speed, Transparency and Candidate Experience

While overall job vacancies have fallen and unemployment has risen, finance roles remain fiercely competitive, with London seeing a 12% rise in finance hiring from late 2024 to early 2025.

Candidates now expect transparency around pay, as well as fast, seamless hiring processes. To stay ahead, organisations should prioritise salary transparency, streamline applications, and leverage applicant-tracking systems for smoother recruitment. These steps not only improve candidate experience but also help attract tech-savvy professionals skilled in AI, ESG reporting, and data tools.

By refining your recruitment strategy and working with a specialist finance recruitment agency, you can better showcase your employer value proposition and stand out in this competitive market. Ultimately, creating a transparent, efficient hiring process will ensure you attract and retain the best finance talent ready to drive your business forward.