Britain has taken the global food crown in Deliveroo’s much-anticipated 2025 “Deliveroo 100 Report”, which charts the most popular and fastest-rising delivery trends across nine countries.
London’s Papo’s Bagels topped the global list with its “Classic” smoked salmon and cream cheese bagel — the world’s number one order on Deliveroo this year — leading a record 16 UK dishes that made the global rankings.
Deliveroo’s global top ten was dominated by comforting, portable classics — bagels, burgers and sandwiches. The UK was one of just three countries to land two dishes in the top ten, with Papo’s Bagels’ “The Classic” at number one and 7Bone’s “Dirty Meal Deal” from Reading at number eight.
The rest of the top ten spanned continents, with Italy’s La Piadineria in Bologna taking second place, Dubai’s Rascals Deli in third, and Paris’s Pierre Sang claiming fourth with its Korean-inspired Bibimbap Boeuf Bulgogi.
Deliveroo said the global trends pointed to “culinary exploration without borders”, with traditional formats reinvented through innovation — from smashburgers to fusion flatbreads.
“Marking our ninth year, the Deliveroo 100 is more than a list — it’s a snapshot of global cravings and consumer habits,” said Jeff Wemyss, Deliveroo’s Vice President of Regional Growth. “This year’s list shows how communities connect through food, and how independents continue to shine alongside household names.”
The bagel has officially been crowned Britain’s comfort food of the year, with Deliveroo highlighting a “nationwide obsession” that has seen bagel shops and pop-ups thrive across the UK. Papo’s Bagels — an independent, family-run business born in lockdown — beat global restaurant giants to the top spot.
Its success, Deliveroo noted, “proves that local independents can capture the nation’s appetite and turn a humble classic into a cultural phenomenon.”
Deliveroo’s UK list reflects a nation of adventurous yet comfort-seeking diners. Alongside Papo’s bagel and 7Bone’s burger, the top orders included Crunch’s Ultimate Combo (London), Jason’s Sourdough Bread from Morrisons in Manchester, and Wingstop’s Garlic Parmesan Tenders in Birmingham. Health-focused and viral favourites also made the list, such as JENKI’s Matcha Iced Latte and Planet Organic’s Seamoss Gel.
Matcha mania continued to dominate 2025, fuelled by TikTok trends. JENKI’s Matcha Iced Latte reached number seven on the UK list, while Sticks N Sushi’s Matcha Chocolate Cake in Cambridge made number 29.
Sourdough also proved its staying power, with Manchester crowned the UK’s “sourdough capital” thanks to Jason’s loaves. Meanwhile, the rise of wellness products saw Planet Organic’s Myla’s Moss Seamoss Gel Gold break into the top 30 — a nod to consumers’ growing appetite for health-conscious choices.
At the other end of the spectrum, Deliveroo’s data revealed a surge in non-food items, including Wilko fans, Ann Summers’ Power Bullet Set, and skincare essentials like face masks — a reflection of how the app is becoming a one-stop shop for everyday needs.
Deliveroo also unveiled its “Biggest Climbers” of 2025, highlighting how customers are increasingly turning to the platform for lifestyle and retail purchases. Fans, jewellery, candles, cat litter, perfume and paint rollers were among the fastest-growing categories, driven by heatwaves, holidays and home improvement trends.
“We’re seeing an evolution in the way people shop,” said Wemyss. “Non-food orders are growing rapidly across the UK. Whether it’s a hearty smash burger or a perfectly ripe punnet of blueberries, Deliveroo is there for every need.”
This year’s Deliveroo 100 celebrates how technology, social media and local creativity are blending to reshape global tastes. As Papo’s Bagels and other independents rise to global fame, the message is clear: the UK’s appetite for flavour, fun and innovation shows no signs of slowing down.
From sourdough to seamoss, the nation’s taste buds are living their best delivery life.
Read more:
Bagels, burgers and seamoss top Deliveroo’s 2025 cravings list
