Here at tastecard, we’re as passionate about our cup of Joe as anyone else. But our curiosity got the better of us (pun intended!), leading us to ponder: what’s your favorite coffee, and more importantly, where can you save money on it? We dived into the UK’s caffeine habits to uncover which cities are buzzing the most and which coffee varieties are the nation’s wake-up call.
And The Most Caffeinated City Is…
According to our data analysis, London takes the crown with a whopping 97,270 monthly searches for coffee, closely followed by Edinburgh (20,290), Manchester (15,000), and Birmingham (11,810). On the flip side, it seems Southwark could use an extra shot of caffeine, coming in at the bottom with only 700 monthly coffee searches and 5,600 in 2023.
Top 5 Most Caffeinated Cities of 2023:
London – 778,160 total searches
Edinburgh – 162,320 total searches
Manchester – 120,000 total searches
Birmingham – 118,080 total searches
York – 112,000 total searches
The Nation’s Favourite Coffee?
When it comes to coffee types, the unassuming Americano steals the limelight with a staggering 1,350,960 average monthly searches in 2023. It’s closely followed by the Flat White (216,800), Cappuccino (177,600), and the exotic Chai Latte (177,600).
Top 3 Coffee Types of 2023:
Americano – 1,350,960 total searches*
Flat White – 216,800 total searches*
Cappuccino – 177,600 total searches*
What’s Flying Off the Shelves?
Our data also provides insights into the nation’s favorite coffee purchases among tastecard’s audience. The Latte Regular takes the lead with 22.3k units sold, followed by Cappuccino Regular (14.6k sold), Flat White (13.9k sold), and Americano Regular (13.1k sold).
Top 3 Coffee Purchases:
Latte Regular – 22.3k sold
Cappuccino Regular – 14.6k sold
Flat White – 13.9k sold
Are You Ready To Join The Buzz?
We hope our caffeine investigation has opened your eyes. Whether you’re an Americano aficionado in London or a Latte lover in Oxford, it’s clear that the UK has a rich tapestry of coffee enthusiasts.
But the most important fact of all is the 25% savings on barista-made drinks with tastecard. This means that non-tastecard members are missing out on £117 worth of savings!
Notes: Based on using tastecard’s 25% off barista-made drinks on an average coffee price, three times a week.
Join tastecard today to sip and save on your favorite drinks while being part of the nation’s grand coffee tradition!
*savings based on the national average price of a cup of coffee at £3.25, with the average user buying coffee three times a week.
Location | Coffee (total search volume over 2023)
London | 778,160
Edinburgh | 162,320
Soho | 128,080
Manchester | 120,000
Glasgow | 118,080
York | 112,000
Birmingham | 94,480
Oxford | 88,720
Brighton | 78,720
Bath | 76,240
Cardiff | 76,000
Bristol | 74,960
Cambridge | 72,240
Covent Garden | 70,560
Leeds | 64,160
Reading | 63,200
Liverpool | 56,960
Newcastle | 53,360
Sheffield | 46,240
Nottingham | 40,480
Camden | 40,240
Aberdeen | 39,360
Leicester | 36,480
Wandsworth | 32,960
Chester | 32,720
Milton Keynes | 31,520
Norwich | 30,640
Southampton | 26,080
Hackney | 23,760
Plymouth | 22,960
Hull | 21,600
Dundee | 20,880
Greenwich | 19,040
Bournemouth | 18,880
Derby | 18,240
Swansea | 17,120
Coventry | 13,680
Bradford | 11,920
Bolton | 10,800
Blackpool | 7,600
Southwark | 5,600
