In the competitive world of equine supplements, Equell Nutrition Limited stands out for its commitment to quality, science, and putting horses and their owners first.
Founded by Rachael Heald, with over 25 years of experience in the horse industry, Equell offers a fresh approach to equine health products by prioritising natural, plant-based ingredients, including herbs, with scientific backing to produce horse supplements that deliver on their promise with proven results in field trials. Manufactured in the UK, Equell’s products are rapidly becoming a trusted choice for horse owners seeking effective, high-quality equine health solutions and horse nutrition, with a strong focus on digestive health.
A Journey Rooted in Passion and Expertise
Rachael Heald’s journey into the equine world began at a young age. With 25 years of experience in breeding, training, competing, and equine care, she developed a unique insight into the needs of horses and the challenges faced by owners. Over time, Rachael recognised a gap in the market for supplements that truly prioritised horse wellbeing, avoiding the synthetic, often ineffective products that dominated the industry. This realisation led to the creation of Equell, a company focused on premium, science-backed products that cater to the natural health of horses.
A New Path in the Supplement Sector
Equell’s mission is simple: to offer high-quality, natural, science-based supplements for overall horse health. Unlike many market products, Equell’s formulations begin with plant-based ingredients and cutting-edge research to ensure their efficacy. Equell was founded on the belief that equine health should never be compromised.
Equell’s range includes Güt Food for digestive health, UlcerAid to support the stomach’s natural defences and overall gut health, UltraAir for equine respiratory support, and Unwind a calming supplement for nervous horses. Each product is crafted with natural ingredients, selected for their therapeutic properties. This dedication to quality has earned Equell a loyal following of equine enthusiasts who value care and nutrition.
For Rachael, using natural ingredients isn’t just a trend; it aligns with her values and respect for horses. “Horses deserve the best,” she says. “By using high-quality, natural ingredients, we create products that are both safe and effective, rooted in the natural world that horses evolved to live in.”
The Science Behind the Brand
Each Equell product is not only crafted with care but also developed with scientific research to ensure its effectiveness. Through partnerships with leading experts in equine nutrition, Equell has built a product line that is both scientifically sound and practical. This focus on evidence-based ingredients is part of what makes Equell stand out in an industry often criticised for relying on poorly researched products.
Whether it’s supporting digestive health with Güt Food, aiding equine stress and anxiety with Unwind, or optimising horse mobility and joint health with Ultraflex, every Equell product is designed to meet specific health needs with precision.
“The equine world is constantly evolving,” says Rachael. “Our commitment to science ensures that every horse owner can trust our products to deliver results.”
Made in the UK: Quality You Can Trust
Equell’s products are manufactured in the UK, ensuring the highest quality and compliance with strict animal product regulations. Keeping production local not only supports the UK economy but allows Equell to oversee every stage of manufacturing, from sourcing raw ingredients to the final product. Each product is made in accredited facilities, providing peace of mind to horse owners that their horses are receiving the best—safe for use in competition and committed to the clean sport initiative.
“Manufacturing in the UK gives us control over quality,” Rachael explains. “It’s vital for maintaining the trust our customers have in us.”
Putting Horse Owners First
Equell is dedicated to exceptional customer service. By retailing horse supplements directly to consumers, the company offers tailored advice and support to horse owners. Whether helping owners choose the right supplement, providing free, tailored advice or answering product usage questions, Equell ensures its team is always available to assist.
Equell offers free UK delivery on all orders and a money-back guarantee if a horse refuses to eat the product, which has contributed to a loyal customer base. This customer-first approach has built a reputation for transparency, reliability, and care.
“I understand the challenges horse owners face,” says Rachael. “We’re here to support them every step of the way. By focusing on quality products and customer satisfaction, we’re not just a supplement company—we’re a partner in equine health.”
A Bright Future Ahead
As Equell continues to grow, the company remains focused on its core values of quality, innovation, and integrity. Rachael is committed to pushing the boundaries of equine health, ensuring every horse receives the best care possible. With new products on the horizon and a growing customer base, Equell is on track to become a household name in equine supplements.
“I’ve spent my career in the equine industry and I’m incredibly proud of what we’ve achieved with Equell. But we’re just getting started. There’s so much more we can do to support equine health, and I’m excited to continue this journey with our customers by our side.”
