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Refurbished Devices: Gen Z Takes the Lead in Purchasing

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September 10, 2025
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Europe’s younger generation, known as Generation Z, is driving the trend towards purchasing refurbished devices and opting for repairs instead of buying new smartphones, according to a new study by the Vodafone Institute. Titled “Refurbished over New: A Second Chance for Smartphones”, the study was conducted by Kantar with the scientific support of the Wuppertal Institute. It surveyed over 5,200…

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