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Four in Ten Google Searches in the UK Now Feature AI Overviews, Study Reveals

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October 21, 2025
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A new report from Studio 36 Digital has found that AI Overviews now appear in approximately 42% of Google searches in the UK, particularly across informational and “how-to” queries. The study, which analysed 1,000 random UK keywords from 2024 and 2025 using Ahrefs data, highlights how AI-generated summaries are increasingly reshaping the search landscape and influencing organic visibility.

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