Economy

Paramount CEO David Ellison is at the final hurdle before buying WBD. So far, he can’t clear it

David Ellison has spent nearly a year chasing a massive expansion of his media empire, but the finish line remains stubbornly out of reach. The Paramount CEO and son of billionaire Larry Ellison is currently locked in a high stakes battle to acquire Warner Bros. Discovery in a deal valued at roughly 110 billion dollars. While most global regulators and the U.S. Department of Justice have already signed off on the merger, a coalition of state attorneys general led by California’s Rob Bonta has stepped in to block the move, citing significant antitrust concerns regarding the combined power of their film studios and cable networks.

The standoff has turned personal and political, creating a volatile atmosphere as the two sides drift toward a trial scheduled for March. Bonta has positioned himself as a regulatory watchdog, suggesting that previous federal administrations failed to properly scrutinize such mergers. Adding fuel to the fire are the Ellison family’s ties to Donald Trump, whose public support for seeing CNN land in Paramount’s hands has cast a shadow over the proceedings. As the clock ticks, the delays are becoming costly, placing additional financial strain on media entities already struggling under immense industry pressure.

In an attempt to break the deadlock, Ellison has deployed an aggressive variety of tactics ranging from public relations blitzes to hardline negotiations. After publishing an op ed defending the merger and offering lucrative guarantees to movie theaters to ensure steady film releases, Paramount reportedly floated the idea of moving its headquarters out of California entirely. This maneuver backfired spectacularly, with Bonta labeling the threat as blackmail rather than a legitimate business pivot.

Despite these tensions, recent attempts at diplomacy seem to have collapsed into mutual distrust. Recent meetings between Paramount representatives and Bonta’s office ended abruptly after leaks about potential settlements surface in the press. Bonta accused Paramount of acting in bad faith and playing games, while company officials deny being the source of any leaks. With trust at an all time low and legal deadlines looming, Ellison remains confident that the deal will eventually close, even hinting that he is prepared to take the fight all the way to the Supreme Court if necessary.