Prime Video is doubling down on its presence in Latin America with a massive two billion dollar investment pledge stretching from 2027 through 2030. Announced during the company’s first regional showcase in Mexico City, the funding is designed to aggressively expand the platform’s footprint across Brazil, Mexico, Argentina, Colombia, and Chile. According to Kelly Day, vice president of international at Prime Video, the move is intended to match the incredible energy and storytelling talent currently emerging from the region through a broad strategy that covers everything from prestige dramas to high stakes athletics.
Content creation is at the heart of this push, with Prime Video planning to more than double its output of local originals by the end of the decade. The scale of this ambition becomes clear when looking at 2027 alone, which is set to see more than twenty five new titles debut. These range from gritty true crime stories in Brazil and political dramas like Menem Season 2 to romance novels come to life on the polo fields of Uruguay. Javiera Balmaceda, who leads international originals for Amazon MGM Studios, noted that the goal is to take stories that feel deeply rooted in their specific locales and present them in a way that resonates globally.
Beyond scripted television and film, live sports are serving as a primary engine for growth. The numbers are already staggering, with over twenty million households tuning into sports on the service so far this year. This momentum follows an eleven year global agreement with the NBA and a dominant position in Brazilian soccer via Copa do Brasil and Série A. The sporting portfolio will continue to grow significantly starting this September when Prime Video becomes the new home for thirty eight matches featuring the Mexico National Team over the next four years.
The investment extends past simple broadcasting into deeper structural support for the industry and improved user accessibility. New partnerships with institutions like SAE Institute aim to train crews in physical production and postproduction, while scholarship programs in Mexico provide aspiring actors access to top casting directors. Simultaneously, users in countries like Costa Rica and Peru will soon gain better access to movie rentals and third party streaming subscriptions directly through the app. By blending infrastructure development with aggressive content acquisition, Prime Video is positioning itself not just as a distributor but as a central pillar of the Latin American creative economy.